Anna Szel — Brand Built to Scale

Anna Szeleczki is a personal trainer with a strong client base in the cities of Debrecen and Szolnok in Hungary. As a Master's graduate in Sports Sciences, she has the credentials to expand her business and add more revenue sources — but she lacked the digital presence to leverage that expertise.

We started with exploratory research of her current client base to characterise her Ideal Client Avatar — understanding the demographic, pain points, motivations, and price points of the people already paying her. That picture became the input for the brand strategy.

Once we had clarity on the client, we defined the short and long-term business goals and used them to design a marketing plan. The short-term priority was adding new revenue lines, so the owner chose to focus on partnerships with nutritional product brands and athleisure clothing brands.

For the longer term, Anna chose to start designing online training programs and a privacy-first content strategy — a way to grow visibility without giving up control of her audience or data.

We then developed visual resources and a landing page to add professionalism and build trust before launching the brand on socials.